For good reason, writers spend a bulk of their time working on the body of their articles. Unfortunately, without an effective headline, your audience won’t even make it to the first sentence. Why waste all of that hard work?
Here are some tips to hook readers with a powerful headline so they will actually want to read your content.
- Offer Advice in the Headline
People like to read about how others have solved a common problem. Offer advice on an issue that most people will find relatable, such as weight loss, finances, or time management.
“How to Boost Your Income Before the Holidays”
- Use Numbers if You Have a List
No matter what it’s about, if your article is focused around a list (like this blog!), show it in your headline. By doing so, readers will know exactly what to expect and won’t be caught off guard by a long list.
“5 Reasons Why You Should Drink Chocolate Milk After the Gym”
- Target Emotions
Using dramatic phrases in your headline may sound cheesy, but it grabs a reader’s attention. Exclaiming that your article has information on the greatest, cheapest, biggest, or best thing will make you stand out among the rest.
“The Newest Midwest Amusement Park Is Fun for the Whole Family”
- Don’t Go Overboard
Even though the goal is to be noticed, make sure your headline doesn’t get too crazy. People tend to avoid articles with headlines that seem like clickbait. It’s better to be straightforward, simple, and honest.
Instead of “The Miracle Skincare Routine That Every Celebrity Keeps Secret” try “The New Skincare Routine That You Can Trust”
Although there is no right or wrong way to write a headline, it’s important to know what will bring positive traffic to your website. If you would like to learn more about writing an effective headline or have questions about Creative Spot’s capabilities, please contact us.