A Laundry List of Everything You Need to Know About Microinfluencers

Unless you live under a rock, you likely already know what influencers are and what they do. Microinfluencers, however, are a little less known. Literally.

Let’s change that:

Individuals who have between 1,000 and 100,000 followers can be considered microinfluencers.
Microinfluencers usually have a specific niche, like food, fitness, or fashion.
Influencers with fewer followers are able to interact with their followers more frequently, so they have higher engagement rates than macroinfluencers.
Audience members feel like microinfluencers are more genuine and personable, so they are more likely to trust their recommendations.
Brands can use microinfluencers to target specific audiences. For example, if you sell vegan ingredients, you may hire a local vegan food blogger to post for you since their followers are likely also into vegan cooking.
Microinfluencers are more affordable than celebrity influencers. For someone with 100,000 followers, rates average around $1,000 per post.
People trust people over brands. Microinfluencers can connect at a deeper level with their followers because they have less of a fan base to cater to.
Microinfluencers are more relatable and easier to trust than celebrities. As you can see in the post below, celebrities now use a “paid partnership” tag in addition to #ad, #sponsored, or #ambassador. Microinfluencers can post authentic content without a paid partnership, ad, or sponsored tags.
Industries that tend to benefit most from microinfluencer social media marketing are fashion and beauty, home and family, travel and lifestyle, business and technology, and entertainment.
Before choosing a microinfluencer, consider their location, interests, followers, gender, age, occupation, and anything else that could reveal if their audience is right for your brand.
La Croix, Spotify, and Adobe have all successfully used microinfluencer marketing.
Brands should hire groups of microinfluencers for a given campaign in order to receive the best ROI.
It is strategic to engage with and appreciate a microinfluencer and their content before officially pitching to them.
You may hire a microinfluencer to post a photo, video, or blog about your brand on their own account.
Or you may have the microinfluencer takeover your brand’s social media account for a day.
Many brands send individuals products to sample in hopes they will share visuals or reviews with their audience.
Brands may ask microinfluencers to promote and attend a significant event.
Microinfluencers are particularly good for brand awareness, increasing traffic and engagement and boosting sales.
Instagram is the most used and successful platform for microinfluencers.
Microinfluencer marketing is best for visual brands.
Before choosing a microinfluencer, make sure they are frequently interacting with their audience. Also, look into how they promote other brands.
Mold the promotional content to the individual; figure out what they like to share.
If any microinfluencers already follow or use your brand, consider them first.
Create a hashtag that your brand, your microinfluencers, and your audience can use.
Essentially, microinfluencer marketing is embellished word-of-mouth marketing.