Are you looking for a way to keep your audience interested even after years of writing content about, essentially, the same topics? We get it. Creating a never-ending supply of content is daunting and can become monotonous. Isn’t marketing supposed to be exciting and fun?

Try these tricks to give your content marketing strategy a little oomph. You and your audience will appreciate the change of pace.

Meet with your readers

Interacting with members of your audience online is great, but meeting with them in person is even better. Show them you truly care about their opinions and you’re interested in what they have to say. These conversations can also spark new ideas, keep your content focused on their needs, and reignite your passion for your industry.

Tackle a new subject or angle

This forces you to write creatively because it’s out of character. If you’re in a rut, a new approach can be a great way to get the creative juices flowing again. It keeps your content exciting and breaks up the monotony, and you might even learn something new!

Get broad or go narrow

Change up your topic level. If you always write about social media in general, pick a platform and focus your next article on the specifics of it. If you continually choose specific issues, write more broadly about the subject as a whole. You’ll boost creativity, and it’s sure to catch your readers’ attentions.

Write every day

The more you do it, the better you’ll get. Writing creatively is similar to working out a muscle. You have to keep using it if you want to build strength. This doesn’t mean you have to post everything you write, but with a large selection of content to choose from, you can pick out your best pieces.



Located in Columbus, Ohio, Creative Spot has helped organizations with strategic marketing for over 20 years. If you would like to learn more about advertising or have questions about Creative Spot’s capabilities, please contact us.