When you go to a doctor’s office or visit the hospital, why do you let the workers help you? Patients let the workers touch them, tell them what to do, and even put them asleep and operate on them. When you see a uniform, like scrubs and nametags, there is an automatic trust established between the consumer and the worker. You know who they are and why they are there. This is the idea behind the uniform.
Purpose of Uniforms
- Makes workers look like a team
- Eliminates customer’s confusion
- Sets a standard for attire
- Develops a sense of community among workers
- Differentiates workers from customers
- Establishes credibility
- Creates equality among the workers
- Identifies workers with the company
- Helps to market and brand the business
- Projects a certain image
- Allows for increased security
- Maintains consistency in appearance
- Conserves time and money
- Establishes ranking—supervisor vs. coworker—among workers
Types of Uniforms
Different types of uniforms are required for different types of businesses.
- Nametags (with pictures and titles)
- Matching outfit pieces—shirts, pants, hats, etc.
- Matching clothing colors
- Consistent outfit concept—business casual, jeans, formal attire, suits, etc.
Are uniforms necessary for success?
Uniforms are a preference of the company. They do not guarantee success or failure. They do, however, establish a company model to be followed and provide discipline in the workplace. The wearers themselves decide the success of their service.
Located in Columbus, Ohio, Creative Spot has helped organizations with strategic marketing for over 20 years. If you would like to learn more about advertising or have questions about Creative Spot’s capabilities, please contact us.