Infographics are all the rage today. There’s even a few infographics on infographics (like this one). They’re great to use in a presentation or online because it lets you communicate your information while giving it a visual pop (which is good, since 90% of information that comes to the brain is visual). But you have to do it right. Here are a few ways to make people like learning your boring data:
Use Colors. Bright colors draw attention to themselves, so use them to highlight the information you want people to recognize and remember. Offset the important stuff from its environment.
Size Matters. Same as bright colors. Bigger things make us look at them, so make what you want to emphasize bigger. Also, consider the size of the infographic as a whole. 735 pixels is the maximum width you want to go to avoid forcing viewers to resize the image. 5,000 pixels high is the ceiling—any higher and people get bored.
Put the Charts Away. 53% of the most shared infographics do not contain data visualization. That means you don’t need to have a pie chart or a funky bar graph; sometimes just a big “53%” followed by what that number represents is better.
Keep It Simple. It seems like this is a tip for most things, but it’s extremely important here. People like infographics because they are easy to use. So use only a few colors and consistent fonts. Guide your reader through it step by step.
Be Accurate. If your infographic contains bad information, then the first half of the word means nothing, and all you have is a meaningless graphic. Verify your information and sources.
Let your creative side loose on a sea of statistics and you might be surprised at how much better an infographic communicates than a mass of charts and numbers. Have fun!