There’s a critical question faced by nearly every business and organization experiencing growth: should you hire an in-house marketing department, or should you hire an agency?

Perhaps you’re an emerging business with a small team. Or maybe you’re a larger organization that has decided not to develop full-service internal marketing capabilities. Either way, one thing is for certain. As your business expands, strategic marketing plays an increasingly vital role in achieving your business objectives.

So, which is the right choice for your business? In-house marketing or an agency? That’s the question we’re going to explore in this three-part series.

#1: Hiring an agency is more cost-effective.

First up is probably the first question that comes to mind: which is most cost-effective?

One of the key advantages of hiring an agency is that you get the expertise and experience of a highly qualified team of professionals, without taking on the annual salaries that come along with it.

Those aren’t the only costs you’ll save either. You won’t have to pay for the expensive software and technology required to create, execute, and track a marketing campaign. And you’ll save on payroll taxes, healthcare, and benefits as well.

In other words, you’re adding an entire marketing team without adding all of the overhead.

It’s almost like an outsourced marketing department, which is exactly what we do at Creative Spot. From strategic planning to campaign development, graphic design to media placement, we are your partner in creating advertising and marketing designed to achieve your objectives as cost-effectively as possible.

Stay tuned for part two of our series, where we’ll take a look at how an agency can free you up to focus on growing your business.