If you have a business website, it’s important to make sure your users get the most out of it. Here are some website basics to help you with your marketing, online presence and interactivity.

Web friendly. Be sure that your site’s navigation isn’t too complicated. Your customers should be able to find what they are looking for without a problem.

Guide them. Help your customers buy from you or get in touch. Keep things like shopping carts or contact information mounted throughout the site in the same spot.

Show them. Pictures, videos and infographics are easier and quicker to understand than a page of text. Show them your product or service instead of telling them.

Let them speak. Give your customers a voice. Let them review your products or services. If you are proud of what you offer, you should have nothing to worry about and it will spark business.

Be ubiquitous. Mobile sites are very important. Make sure your website translates well to a mobile device. Many a poor website have turned away potential business.

Via: http://www.holotrope.com/interactive-marketing-tips-for-your-business/