Building a Stronger Internal Brand:

How Creative Spot Helped Ketchum & Walton Create a Centralized Intranet

For more than 75 years, Ketchum & Walton Co. has been a trusted manufacturers’ representative serving the HVAC, architectural and interior acoustics, and indoor air quality industries. In recent years, the company has experienced significant growth, expanding from the Midwest to markets across the United States.

While this growth created tremendous opportunities, it also introduced new challenges. As Ketchum & Walton expanded into new territories and acquired additional organizations, maintaining brand consistency became increasingly difficult. Team members often relied on their own versions of sales materials and presentations, while a growing workforce made onboarding more complex and communication more difficult.

To address these challenges, Ketchum & Walton partnered with Creative Spot to develop a strategic solution that would unify the organization and support its continued growth. A key component of that strategy was a custom intranet platform that serves as a centralized hub for employees.

Rather than searching through multiple systems, shared drives, emails, and folders, employees can now access critical information in one place. The intranet houses approved sales materials, videos from leadership, a company-wide calendar, and more. It also serves as the company’s IT help desk, allowing employees to submit support requests directly through the platform.

The intranet quickly became a cornerstone of internal communication at Ketchum & Walton. Employee adoption has exceeded expectations, and the platform has helped strengthen brand consistency across the organization by providing immediate access to the latest approved sales and marketing resources.

By creating a centralized intranet platform, Creative Spot helped Ketchum & Walton build a scalable foundation for growth that improves communication, simplifies access to information, and equips employees with the materials they need to represent the brand with confidence.