Search engine optimization, or SEO, is just like playing hide-n-seek. There are some similarities between theses two games, and, yes, SEO is a game of sorts. Like hide-n-seek, you are hidden in a vast amount of other odds and ends and there is someone trying to find you. But rather than hiding in the physical world, you’re hidden online. There are billions upon billions of other hiders in the web. You don’t know how there are any places left to hide. Unlike hide-n-seek, however, SEO is won by being found first. You want the seeker to find you easily, but with tons of other hiders, how will you stand out?

How do consumers find your website?

Search engines are used to help people find the information, products, or services they are looking for without exactly knowing what they are looking for. I’m sure you are familiar with some of these like Google, Bing, or Yahoo. You, someone you hire, or a program can track where these visitors are coming from and the reasons why they are being directed to your site. After you know why and how you are found, you can improve your accessibility.

So, what exactly is SEO?

The roundabout definition of SEO is helping people on the Internet find your website and content when searching for a relevant topic. This maximizes the likelihood of potential clients finding you. SEO advances the rank of your site in the search engine and, ultimately, sends people to your site. Search engine optimization is a constantly evolving element of marketing.

Parts of SEO:

  • Consistent naming
  • Site’s appearance
  • Keywords
    • Place appropriate keywords throughout the site text. These should reference what the site is about and give a glimpse into its content. Do not overuse keywords or you will be labeled as a spammer.
  • Title tags
  • Contact information

Why worry about SEO?

  • It is fundamental and essential to marketing.
  • It helps the growth of your business.
  • It increases your search results.
  • It advances your ranking on the webpage.
  • It increases your site traffic.
  • It can increase your business.
  • It is free advertising and exposure.

When should you be concerned about your SEO?

The answer is simple: always. Update your website regularly to help keep the content fresh and the search results high in the rankings.

What should your goals be?

  • Content: theme, text, titles, descriptions
  • Performance: how does your site work?
  • Authority: references, citations
  • User experience: design, navigation
  • Page speed: how fast does your site work?

Keep track of your page rank and your SEO progress and efforts. What do you need to change? What is working well? How effective is your SEO? You won’t always get it right on the first try, especially if you are dealing with a new concept, a new company, or a new search engine.

Keep in mind, different types of SEOs, such as international versus local businesses, have different types of criteria and separate ranking factors.

Finally, test yourself.

Pretend you are a customer on the web and search something slightly related to your company. Observe how you appear on the internet—ranking, URL, images, comments, reviews, accessibility, design—if you come up at all.

If you are not on the internet and do not have a webpage for your company, you should highly consider getting one. Technology is the now and the future.

Located in Columbus, Ohio, Creative Spot has helped organizations with strategic marketing for over 20 years. If you would like to learn more about online marketing or have questions about Creative Spot’s capabilities, please contact us.