Nowadays, it’s almost impossible not to use some avenue of social media to market your business. If you don’t, consider this incentive. Between Facebook, Google+ and Twitter you could have access to roughly 2.34 billion users. Sure, some of those overlap, but you can still reach 1.5 billion unique users on Facebook alone. That’s a little over one-fifth of the world’s population. Now that you’ve decided to break into the online world of marketing, here are a few quick tips.

Deliver good content. Make sure your statuses, tweets or blog posts are written well. Grammar, punctuation and proper English matter. If you fail at delivering the message well, you can lose a lot of potential customers.

Target. Target your content to the demographic you hope to capture.

Tailor. When you address an individual, treat them uniquely. Use their name; comment on something particular to them. They want to feel the love, so put some time into one-on-one communication.

Engage. Take time to address questions, comments or concerns from your fans and followers.

Traffic. Put links to all your social media accounts on your website and vice versa. This will help promote traffic from within.

A key aspect to successful social media marketing is the social part. Connecting, promoting and engaging will go a long way for your business. Keep these tips in mind when you plan your social media campaign.