Pro=professionals or experts
Verbs=what you do
Proverb= what experts say to do to succeed.
We’ve all heard them, but have you really tried applying them to advertising? There’s a reason why they’re wise.
“A picture is worth a thousand words.”
Pictures can show emotions and reveal messages better than written ads alone. They are more diverse, and the audience will make their own interpretation of the picture, reaching a larger crowd through flexibility. Provide a picture with your advertisement to get the most out of the message. Do this especially if your target audience is known to only quickly look at the ad. Most people spend only four seconds looking at an ad while passing it by.
“There is no such thing as a free lunch.”
Most free things have hidden catches. Put all the details on the ad to avoid confusion or being known as a scam. You will anger less people that way.
“You can’t make an omelet without breaking a few eggs.”
In advertisements and in business, you will not be able to please everybody. Don’t strain yourself. To be successful you have to know your end goal and be willing to go get it.
“The pen is mightier than the sword.”
Writing is a very powerful weapon. It can bring about social change and persuade people to do something they have never considered before. Ads can motivate through the use of strong language and good, effective writing.
“When in Rome, do as the Romans.”
Know who your audience is. Adapt your ads to fit. Applying your advertisements to your audience will make your company seem more relatable.
“No man is an island.”
In advertising, there is no way to be solely independent. Sometimes, actually most of the time, you will need help from your team. You will have to work as a team to accomplish great things. Don’t go in with the idea that you are going to succeed alone. Rarely anyone makes it to the top without a little help from someone else. If you could do everything without any help, you would probably rule the world already.
“Good counselors lack no clients.” – William Shakespeare
You get what you give. If you are successful, people will come to you for help.
“Fortune favors the bold.”
Think outside of the box. Don’t always do things the “normal” way. Try new things and see if they work. If it didn’t work the first time, it won’t work the second time. This is how ideas and new inventions are created. Don’t limit yourself to what has already been done. Take chances. Take risks. Take leaps of faith. Sticking to the status quo isn’t always the way to go.
“A watched pot never boils.”
Good things take time. Your work will take time to finish if properly done. Believe in yourself and your work to let it thrive. Strive for long-term success instead of instant gratification.
“Actions speak louder than words.”
You can talk the talk all you want, but can you walk the walk? Until you actually follow through on your ad, the ad doesn’t mean a thing. You can promise in your ads that you will do all sorts of great things and you can flash your potential. But until you actually do what you promised, you are just showing words that don’t represent your company well.
“If it’s not broke, don’t fix it.”
If something is working well, like your ad, don’t try to change it until it stops giving you the results you want. There’s a reason why it is working. Don’t change it and cause it to become worse.
“Don’t bite the hand that feeds you.”
Don’t insult, anger, or misrepresent clients. They are how you make money. You need to keep them satisfied to stay in business. Be smart.
“Familiarity breeds contempt.”
Don’t overuse ads. If people constantly see the same ad for too long, they will get tired of it and will hate it. Mix things up a bit. Don’t always do the same thing. Change your ads up occasionally to get positive reactions.
“You can lead a horse to water, but you can’t make him drink.”
You can advertise better than the rest of the competition, but if the client does not want your business, you cannot force or coerce them into accepting your advertisement. Do all you can to ensure clients that they should—and need to—choose you.
“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”
Strike a movement and emotions in people. Help those that want the help, but also get those not interested, interested.
Some of these sayings may seem to contradict each other, but advertising is a tricky balance that requires applying all of these strategies.
Creative Spot is a full-service marketing and advertising agency in Columbus, Ohio. If you would like to learn more about how we can help your organization with strategic marketing, please contact us.