If a picture’s worth a thousand words, then Pinterest would be the longest book series you’ve ever read. The image-centric social media site has grown faster than any other social media site in history. Since their launch in 2012, over 10 million users have registered for this virtual pin board. And what’s more, Pinterest is now the second highest referrer of traffic to web sites. That’s kind of a big deal.

With all those users, it would be smart to get your business on there, right? Of course. Here are a few things you should keep in mind when using Pinterest for your business.

Anything Goes. Even if you aren’t selling physical products that you can photograph, Pinterest is still a great resource to get your business in front of people. In addition to photos, pinned images can include inspiring quotes, links to articles, or links to your blog. Infographics are also a hugely popular pin.

Get in their Mind. Ask yourself what it is your clients are looking for. Conduct research. If your customers are searching Pinterest for kitchen color ideas and you own a paint store, start pinning color-rich kitchen photos with links to your website. You have to think like a consumer to reach a consumer.

Testing, Testing. Re-pinning what others have pinned is a great way to engage and interact with your followers. However, this can quickly backfire if you don’t test pins before you repin them. Click on the links to make sure they go to trusted sites. You could unknowingly lead your customers to a disreputable site.

Pin It. Make sure that your website or blog is Pinterest-friendly. Add Pinterest share buttons to your page so your customers can easily pin your content.