Twitter, Facebook, LinkedIn, Digg… The list of social networking sites seems to go on and on. You’ve probably heard about one or more of these sites; in fact, you may even participate in them personally.

But is social media something your business should be involved in?

Social media can be an excellent way to communicate with customers – and it is a particularly powerful way to listen to what customers and potential customers are saying about your brand.

Harnessing social media in a way that is helpful to your company means fully understanding the medium – it’s a very different animal than traditional media, to say the least. There are many factors to consider before investing resources into social media, but with a well thought-out strategy and a clear idea of what you’re trying to accomplish, social media can become an important element of your marketing plan.

We’d love to help you determine if a strong social media presence is right for your organization. Call us at 614-280-9280 or e-mail to set up a meeting.