Finding the best social media to suit your needs can be difficult, but don’t turn yourself off from using multiple platforms. Here are some strengths and weaknesses of popular social media as they apply to your business.
Pros
- Over 1 billion users—a great place to build an audience
- Analyze demographic breakdowns like fans, interactions and growth with built-in analytics
- Easy to engage your audience
- Target audience by age, sex, education and interests
Cons
- Most of the previously mentioned pros aren’t mobile app friendly
- Not optimal for sales
Pros
- Quick and easy to use
- Great for conversation and finding ideas
- Communicate directly with clients and customers
Cons
- Character limit can present communication challenges
- No built-in analytics
Pros
- Establish professional networks
- Collaborate through shared expertise
- Make a customizable business page
- Ability to recruit
Cons
- Smaller, harder to grow networks
- Little conversation and interaction
Blogs
Pros
- Great for SEO purposes
- Good publications increase brand value
- Easy to post more content
Cons
- Bad publications decrease brand value
- Time consuming
- Potential to invite criticism
Via: http://renellymorel.wordpress.com/2012/07/22/the-strengths-and-weaknesses-social-media-platforms/
http://www.happymarketer.com/popular-social-media-platforms-strengths-weaknesses