Finding the best social media to suit your needs can be difficult, but don’t turn yourself off from using multiple platforms. Here are some strengths and weaknesses of popular social media as they apply to your business.

Facebook

Pros

  • Over 1 billion users—a great place to build an audience
  • Analyze demographic breakdowns like fans, interactions and growth with built-in analytics
  • Easy to engage your audience
  • Target audience by age, sex, education and interests

Cons

  • Most of the previously mentioned pros aren’t mobile app friendly
  • Not optimal for sales

Twitter

Pros

  • Quick and easy to use
  • Great for conversation and finding ideas
  • Communicate directly with clients and customers

Cons

  • Character limit can present communication challenges
  • No built-in analytics

LinkedIn

Pros

  • Establish professional networks
  • Collaborate through shared expertise
  • Make a customizable business page
  • Ability to recruit

Cons

  • Smaller, harder to grow networks
  • Little conversation and interaction

Blogs

Pros

  • Great for SEO purposes
  • Good publications increase brand value
  • Easy to post more content

Cons

  • Bad publications decrease brand value
  • Time consuming
  • Potential to invite criticism

 

Via: http://renellymorel.wordpress.com/2012/07/22/the-strengths-and-weaknesses-social-media-platforms/

http://www.happymarketer.com/popular-social-media-platforms-strengths-weaknesses