With over 300 million active monthly users and 5,787 tweets being posted every second, it isn’t hard to see why Twitter is essential in strategic marketing. Your business can increase sales, boost recognition, and increase customer interaction in 280 characters or less. Whether you are a social media savant or a branding beginner, these tips will help you brush up on your Twitter skills and increase brand engagement.

Create a plan

The most important thing to remember when marketing through Twitter is that you need to come up with a strategic plan. Tweeting daily is imperative if you wish to maintain audience engagement, and varying the content of your company’s tweets is a simple way to increase and hold interest. Keeping all of your tweets and ideas organized needs to be a top priority, and sites like TweetDeck and Hootsuite allow you to manage your feeds, schedule tweets, and track notifications in one easy-to-use space.

Include media or other links in your tweets

The data shows that tweets that include images or links tend to get more engagement than tweets that simply include text. Videos in particular do a great job of pulling your audience in for quick, easy-to-consume updates. Keep your videos around 30 to 45 seconds for optimal results.

Do more than just click send

Though it may feel easy to put your tweets on auto-publish and go on about your day, it is more beneficial for you to be interactive with your followers and other brands to show that you are more than just an automated feed. Participate in Twitter chats, live tweet your business events, and talk to your audience to show that you are committed to the conversation.

Make use of hashtags

Hashtags are a simple way to let users find every tweet with a particular hashtag. Simply put the pound sign before a word in your tweet. Let’s say we include #marketing in our tweet. Whenever anyone searches for that particular hashtag, our tweet will appear in a list with all of the other tweets that contain #marketing. This makes it easy to see what everyone is tweeting about #marketing or #TheLionKing or any other topic.

Hashtags can take your tweets and put them in front of an even bigger audience, increasing your account’s visibility with minimal effort. Take notice of the topics and hashtags that tend to trend, especially those that are relevant to your business. Be wary, though; too many hashtags can make your content seem like spam and have the opposite effect on your follower count!

Utilize advertisement opportunities

Twitter offers a variety of paid promotional opportunities that allow you to connect to people who don’t yet follow your business. You can promote individual tweets, your account, your website, and more. Best of all, you can pinpoint your tweets to specific target audiences. See all of Twitter’s paid options here: https://business.twitter.com/en/solutions/twitter-ads.html

Joining Twitter or revamping your feed may seem intimidating at first, but if you follow these tips, you’re sure to see your social media presence jump up in no time.

Creative Spot is a full-service marketing and advertising agency in Columbus, Ohio. If you would like to learn more about how we can help your organization create a strategic marketing campaign, please contact us.