When designing a website, it’s easy to forget your target audience and build a site for yourself. This oversight can be the differences between success and failure. There are several factors to keep in mind while trying to find online success. Here’s what works.
A picture is worth 1000 words. Use visual aids to enhance your website and express what words can’t. Videos work wonders too.
Simplicity is key. Too many visual distractions is a bad thing. A clutter of animation, high-res pictures and interactive backgrounds is distracting and clogs up load times. Don’t frustrate potential customers away.
Get to the point. Studies show that online audiences scan webpages, instead of reading them. Section off important text, create headlines and use bullets to help break up text and make information easier to find.
Call-to-action. Don’t be afraid to close the sale. Have a clear call-to-action that will help customers do business with you.
Show yourself. Talk about the people and history behind your business. Let your customers get to know you. Even if it’s an online bio, it helps create a sense of connection. Add it to an ‘About Us’ page.